July, 2013

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Roses are Red – The Color Red

red white blueRed has a unique place in the halls of color. It has been around since primal times and signifies the most basic of emotions: fear, anger, war, dominance, danger, avoidance and aggression. Red can also be a warm color that enhances mating and courtship. Red means energy and passion, lust, and love. You just can’t escape the color red. Your biological reaction speeds up your heart rate and raises your blood pressure. What a power house of a color but it does have a naughty side.

An eBook on Color and Brand

blue, yellow, redThe eBook should be out soon and it is exciting. Also a free article on brand, discussing its creation, and delving into many existing company brand colors will soon become available. Color affects everyone. We all don’t see it the same but it still affects us emotionally, culturally, physically and learned. There are some generic and specific ways to use color. The effects can drive business to your doorstep or away. It is really your choice but the more you know about color the better you get at choosing the right combination for your product and service. With all this subjects complexities, this is one exciting eBook on a new evolving subject. The subject of how color influences our choices and reactions, the psychology of color. Did you know that 80% of visual information is related to color. Studies have shown that a product’s color influences 60 to 80 percent of a customer’s purchasing decision, meaning color can make or break a product. Blue is the most popular color and red can physically raise blood pressure. So much interesting information is on its way to help you choose. What colors do you like and how do you see them? What emotions do some colors infuse in you?