April, 2016

now browsing by month


New eBook on Color for Small Business

Colour Me 1-200x300I am  excited about publishing a new eBook on how to use color for small business. I mentor a lot of small businesses and  see frequent color mistakes. Remember that color is the first thing that people see, in three seconds, and is a lasting impression. It is so important to get this right. Color is about emotion and emotion drives business.

There are specific colors for each type of business as well. If you choose a color that is outside of the typical one used for that category, your small business may loose some of its clients. Colors are emotions, behavioral, intelligent, learned and cultural. This series will help you, the small business owner, pick the right ones.

The first eBook is on color theory. A guide on how to start to pick the right combinations and why some colors go better together than others. The second eBook is the meat of the subject. Many colors are defined and emotions attributed to them. Also we look at different businesses that might use combinations learned in eBook 1 and how to apply them to your business in eBook 2. Come and join our train to driving business to your door.