Wavelengths of color
No two people see color exactly the same, our eyes are all different but that doesn’t drive our reactions to it. After all, color is energy and exists in varying wavelengths. Each color has a different frequency vibration or wavelength. How color is defined lies outside our brain and body but the meaning and reaction we all have to different colors lies within our brain and is related to the various wavelengths of light. Let me ask you a question, what reaction does your brand color cause in you?